Importance of Responsive Design is a big question. The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your Google rankings. The significance of Responsive Design is a topic of utmost importance. The main motive of a responsive design is to prevent the difficulties one faces while navigating the website on different devices, such as zooming, scrolling, resizing and panning, etc. There is no need to design numerous websites for different screen sizes. You can design a single website that fits according to the device screen it’s being viewed on. Here are some reasons why having a Importance of Responsive Design:
Mobile usage is on the rise:
According to research, the average Smartphone conversion rate is 64 percent greater than the average desktop conversion rate.. Visitors will likely spend much time on your website if they see how well it scales and responds to changes in scales, as well as how easily they can reach all of the menus and buttons. A survey conducted by Google claimed that 48℅ people think that it is unprofessional behavior and the business is relatively irresponsible towards the requirement of the consumers. Neglecting this aspect might result in missing out on a considerable number of potential visitors.
Improved user experience:
Visitors will likely spend much time on your website if they see how well it scales and responds to changes in scales, as well as how easily they can reach all of the menus and buttons. By providing seamless and consistent user experience, responsive design can help establish your company’s credibility with potential customers. It positively impacts a consumer’s mind, retaining them for a long time; this is what every business aims to achieve. Responsive design offers a much better user experience, can help convince people to give your company a chance. When people have a positive feeling about your site this makes them more likely to return.
Increased engagement:
Having a website that is optimized for mobile devices can significantly enhance your brand’s engagement with its audience. If your website is optimized to meet their needs and provide hassle-free mobile experiences chances are they are more likely to spend an extended period of time on it, revisit it in the future, and even refer it to others. If you are maintaining an active social media presence, and we don’t see why you wouldn’t be, this means social networks generate constant activity to your pages from mobile devices.
Better search engine rankings:
Search engines like Google give priority to websites that are optimized for mobile devices. It’s essential to ensure that your website is mobile-friendly to enhance its visibility and reach your potential customers effectively. As Google Recommended, a responsive website design pattern. Furthermore, it boosts your SEO efforts across all platforms and brings a better user experience. Responsive websites rank higher on search results because most of the web traffic comes from mobile devices, so Google has switched itself to mobile-first indexing.
Higher conversion rates:
Creating a consistent user experience across all devices is critical to converting new customers. Your visitors will gain trust as they give more time to your website, which will result in higher conversion rates. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor. In reality, getting redirected whenever a user wants to subscribe to a service, whether signing up for your newsletters or making a purchase, can be frustrating.
Lower development and maintenance costs:
Responsive design allows developers to create a single website or application that can adapt to different devices. If you have a different website for mobile users, then the maintenance cost for that specific website will be needed. However, you will not need additional maintenance if the website is responsive. You will only need to invest in a single site design to appeal to all visitors and all devices.
Conclusion
In conclusion, having a great-looking and well-optimized website is only the beginning. The trend of browsing websites using desktops/laptops has been decreasing; a vast population, including older adults, prefer smartphones over desktops. So, it has become the responsibility of every business out there to build an online presence for themselves by ensuring to opt for responsive website design. A modern-looking, mobile-friendly, and fast website is a prerequisite to growing your business and attracting new customers. It makes your online presence more solid and shows you as more trustworthy to your customers.
Contact Kaur’s World for design you website.
