Modern web technology makes it easier and easier to add cool animations to most websites. The skillful use of animation on your website or blog can help to increase your targeted traffic in ways that ordinary text-based content cannot do for you. Web animation may include any explainer video animated for a website that will be used on your website. These may also comprise animated commercials, screensavers, gif-animation explainer videos, or other multimedia. In this article, we’ll explain key benefits of using animation in website design.
Improved User Experience
Animation can greatly enhance the user experience. Animations can help guide the user’s attention to important information on the page. It help users to navigate and understand the content. Animation helps recreate real-life experiences for the user while interacting with the product, similar to the ones he has while interacting with physical objects in real life.
Increased Engagement
Animations are a great way to increase user engagement. Animating website elements such as buttons can focus attention and increase clicks and encourage the user to explore the site further. Animation can keep the user engaged even before the website fully loads. This keeps users from leaving too soon. Even a one second increase in load time can equal a 7% loss in conversions. Animation can hide this load time by visually occupying the user.
Improved Brand Perception
Animation helps you to improve the overall perception of your brand. For more visitors, you need to make animated videos that address the issues or ideas that your customers find most important. You also build credibility by doing business in a fair and ethical manner in everything you do.
Increased Accessibility
Another benefit of animation in website design is that it can increase accessibility. For example, if icons and buttons animate, it indicates the user where to click. Additionally, it can be used in form submission or indicating that an action is in progress.
Improved Website Speed
While animation can sometimes slow down a website’s loading speed, it helps to improve website speed. For example, loading animation helps to load website faster. Additionally, animations can be used to create the illusion of faster load times, such as through a page transition animation.
Better Mobile Experience
It’s important to check that you website is mobile friendly or not. Animation can help to improve the website that it easier to navigate on mobile screens. Additionally, touch-based animation can be used to create an attractive design for mobile screens.
Enhanced Branding and Storytelling
Animations can also be used to enhance your brand’s identity and tell a story. By using animated illustrations or videos, you can showcase your brand’s personality and values in a way that is engaging and memorable. It makes a strong connection with users that they absolutly come back to visit it again.
Conclusion
The benefits of using animation in website design are numerous. From improved user experience to increased engagement and better brand perception. Animation in web design is great for creating an unforgettable platform. Icon or logo animation and many other are still widely used in web design if reasonably, despite various minor problems with loading speed or freezing, etc. But the most important thing to remember when implementing animated elements is their impact on usability.
Contact Kaur’s World for design you website.
