Typography plays a critical role in website design, both from an aesthetic and functional standpoint. Typography designers dedicate their careers to crafting letterforms. In those small shapes, experts balance things like emotion and neutrality, personality and practicality, legibility and flexibility. People visit websites to read this content, therefore the words written on the website play a very important role.
Typography Sets the Tone for your Website
Typography is a powerful tool for creating a visual tone and personality for your website. It can communicate the site’s brand, personality, and values to visitors, creating a memorable first impression. Typography should be used to help inform users as well as optimising readability and accessibility. It should help to frame the overall user experience.
Typography Helps to Guide the User Experience
Typography plays a crucial role in guiding users through the website. It incorporates several guidelines generating a concise messaging hierarchy that enhances your website readability which will lead to a great experience for users. Good typography helps create a visual hierarchy (the method of organizing elements to indicate their importance) on your website that is both memorable and aesthetically pleasing for your users. Most importantly, it directs your users’ attention to areas you’d like to emphasize on each page.
Typography Improves Readability
Reading huge amounts of text, particularly on a computer monitor or smartphone screen, can quickly induce eye strain and tiredness. Great typography helps prevent wearing out your visitors and encourages lengthy periods of pleasant binge-reading, by using bigger font, a bold and clear typeface, and empty spaces between paragraphs. This also aids in the distribution of content and information more effectively.
Grabs the Reader’s Attention
Typography has a large impact on how users view your website. Good typography helps create a visual hierarchy (the method of organizing elements to indicate their importance) on your website that is both memorable and aesthetically pleasing for your users.
Most importantly, it directs your users’ attention to areas you’d like to emphasize on each page.
Typography Affects SEO
Google’s Lighthouse tool helps you measure your website fonts to determine mobile-friendliness, which is something good when calculating your SEO score. SEO and usability are closely related: a website that is user friendly will have a lower bounce rate, longer sessions and higher conversions. A good user experience will result in a longer dwell time (the time before a searcher returns back to the SERP. -Search Engine Result Page), which in turn affects your rankings.
Conclusion
Typography is often overlooked, but it’s a crucial component of user interface design. Mastering typography will see you well on your way to becoming a fantastic UI designer! Font size in itself is not a ranking factor, but selecting the right font size contributes to a better user experience. This in turn helps improve the SEO performance and the conversion of your website. Secondly, select the right font size for different headings and subheadings to make the structure of a text clear to search engines and to your users.
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