A user-friendly website is a page that looks professional and is easy for anyone who visits your website to navigate — including those who require certain accessibility needs. The idea behind this process is called usability, which essentially means the website is simple to use and gets the visitor to the right information as effortlessly as possible. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. We’ve gathered a list of proven tips for maximizing the user experience by building an intuitive and user-friendly website. There are some tips for creating a user-friendly website design.
Keep it simple and easy to navigate:
Users often know precisely what they don’t like about a website. It’s your job to take those comments and turn them into positives by fixing any features your visitors dislike. Make sure your website is easy to use and navigate, with clear headings and menus. When you switch to this perspective as an end goal, it makes it easier to spot areas where there might be an issue or where the overall user experience isn’t the best.
Make it responsive:
Does your site look good on both desktop and mobile? It doesn’t necessarily have to look the same. It is more important that mobile users can see things without having to zoom in every few seconds and navigate easily throughout the site. Your visitors want a page that renders well and is easy to navigate on mobile— but so does Google. So make sure this is a priority in your design. This means using responsive design techniques that allow your website to adapt to different screen sizes.
Use clear and readable typography:
Select a legible font and maintain its consistency across your website. Refrain from utilizing numerous fonts or font sizes, as it can result in a cluttered and perplexing website appearance.
Use images and videos wisely:
Incorporating images and videos to your website can elevate its aesthetic appeal and increase user engagement. Images plays an important role in User-Friendly Website Design. However, it is imperative to exercise discretion and ensure that they do not overpower or divert attention from your core message. Opt for superior quality visuals that align with your content to achieve the desired impact. Today’s website visitors are reading less and expecting more photos, videos, and other visual components. At the same time, it’s important to create the right balance between text and images, and not to go overboard with stimulation.
Make sure your website loads quickly:
If your website is older or you haven’t updated it in a couple of years, the first step to building a user-friendly website is to improve the overall layout. Research has shown that website users are highly sensitive to website loading times. Consequently, it is crucial to optimize your website’s images and code to ensure that it loads quickly. You can also ask your current customers via a survey what areas of your page they see as a limitation to a better experience.
Use colors strategically:
When designing a user-friendly website, choose color combinations that reflect the values of your brand. You need a perfect balance between beauty and clarity. Utilize contrasting hues for the text and background to enhance readability. The pop of red and the vibrant colors in the painting used for the background draw the eye of the user. Because the industry is art, the site can get a little more creative in the colors they use, combining colors for a palette that a more conservative industry, such as banking, wouldn’t use.
Test your website:
It is advisable to conduct user testing on your website to ensure its usability and navigability. Solicit feedback from users and implement necessary modifications based on their inputs. Test EVERYTHING from your links to your forms to your secure connection. Open your site on ALL the devices. Sign into your customer portals, sign out, sign in again, and perform all of the functions you would expect your visitors to perform.
While following above steps should be implemented in order to achieve the best results. And don’t forget to test the functionality of your site before it goes live. A broken site isn’t user-friendly, and it won’t help your site rank high in the search engines, either.
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